Coquina Group Pool Service expands across Southwest Florida

Naples-based Coquina Group Pool Service is growing in Naples, North Naples, Bonita Springs and Estero as homeowners and property managers look for more responsive pool care. Founder Alex Saurbier says the company is built around quality, reliability and detailed communication.

Why it matters: - Coquina Group Pool Service is targeting a fast-growing need in Southwest Florida: professional pool care for full-time residents, seasonal homeowners, vacation rentals and property managers. - The company’s model emphasizes service reporting, remote monitoring and equipment upgrades, which can reduce maintenance headaches for owners who are away part of the year.

What happened: - Founded by Naples native Alex Saurbier, Coquina Group Pool Service is expanding its footprint across Naples, North Naples, Bonita Springs and Estero. - The company offers weekly pool maintenance, pool cleaning, vacation rental pool service, equipment repairs, automation systems, saltwater pool conversions, salt system installations, pool heater installation and replacement, variable-speed pump upgrades, lighting upgrades and acid washing. - Coquina Group Pool Service says it serves clients from Olde Naples through Estero and works with homeowners, seasonal residents, vacation rental properties, builders, real estate professionals and property managers.

The details: - Coquina Group Pool Service says its approach centers on quality, reliability and integrity. - The company also provides automation systems that let equipment, heating, lighting and water features be monitored and controlled remotely. - Customers receive digital service reports after each visit with water chemistry readings, service notes and photographs of completed work. - Customers can also use a digital portal to review service history, service photos and maintenance records. - The company offers acid washing for pools affected by staining, scale buildup, discoloration and surface wear. - Coquina Group Pool Service is based in Naples and describes itself as locally owned, family-operated and owner-led. - The company’s website is More information. - The company maintains social media pages on LinkedIn, Instagram and Facebook.

Between the lines: - The pitch is as much about communication and visibility as it is about cleaning pools. - Digital reports and a customer portal suggest Coquina Group is trying to differentiate itself from basic service providers with a more managed, higher-touch experience. - The emphasis on coastal identity and the Coquina name points to a brand built around local roots rather than a generic service model.

What's next: - Coquina Group Pool Service appears positioned to keep growing as more Southwest Florida homeowners outsource pool upkeep and seek service providers that can support modern equipment and remote oversight. - The company will likely continue leaning on personalized service and owner involvement as it adds more customers across the region.

The bottom line: - Coquina Group Pool Service is betting that dependable communication and higher-end pool management will win business in a market where many owners are not on site year-round.